The 2015 Instabill Blogging Contest is underway. It’s kind of like Boxing Day in the U.K., the day after Christmas when folks trade jobs and gain appreciation for the jobs they perform.
For the month of November, our sales staff and anyone else who wishes to take part, will write a blog (or two or three) on the subject matter of their choice.
For us, the Marketing crew at Instabill, it is a win-win: Our sales staffers are experts in merchant services, and are providing us quality content – the lifeblood of content marketing. And we promise to publish them all.
In the process of launching our new website, we repurposed dozens of old but relevant blogs written by current and former sales staff, to fill space.
As we posted, we noticed something. These blogs were damn good. These folks could write. It was all terrific, evergreen information regarding merchant services, dealing with chargebacks or working with specific industries. It was all high quality content.
Stephanie Mann, our web developer and administrator, and myself were impressed. In our weekly meeting with CEO Jason Field, we shared what we found and he loved it – so much so that he came up with the idea of the contest to see which member of our staff could write the best one.
It used to be a standard practice for Instabill merchant account managers to write the occasional news item before the senior copywriter (me) was brought on board. On the few occasions I am stumped, I have found our sales staff to be an endless well of ideas. Ms. Mann offered our staff a few ideas:
And so it is game on. The winner receives a $50 Visa gift card. Two of our staffers have already guaranteed victory – we love that.
What is your top resource for quality content? Share it with us in our comments section below – we’d love to know.